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Total Views: 55Word Count: 302See All articles From Author


Plan for Success Marketing Articles | March 4, 2008

The best way to create a user-friendly Authentic Philip Rivers Jersey , powerful web site is to plan for it.? If you?re going to invest time in building and promoting your site, you want to be sure that once visitors get there, they?re converted into buyers.? Start by analyzing where you are at the present, where you want to go, and what steps will take you there.



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If you compare the internet to a mall Easton Stick Jersey , then your web site is a store in the mall.? A profitable store includes a well-trained staff, attractive displays inside, a nice sign out front and a killer window display.? A store alone won?t make sales.? You have to attract people inside, convince them you have something they need, and encourage them to act.?


The same is true for an internet business.? You have to attract customers and then sell them your product or service.?


So Drue Tranquill Jersey , in this example, the store is your web site, the sign out front is your domain name, the knowledgeable staff is your content and the in store displays are the photos on your site.? All you?re missing is the window display.? And that is your marketing plan.? It is the ?it? factor that draws people in.? And there are many ways to do this online:?


·??????????????????????????????? Banner ads


·??????????????????????????????? Ezine Ads


·??????????????????????????????? PPC


·??????????????????????????????? Search Engine Marketing


·??????????????????????????????? Joint Ventures


·??????????????????????????????? Affiliates

Identify your Unique Selling Proposition (USP)

This statement is the headline for your web site and all other marketing material where your business name appears. It communicates the benefits of doing business with you and identifies what differentiates you from your competition. In short, why should they do business with you instead of someone else.


A strong USP is worth its weight in gold.? Here are a few that hit the jackpot:


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USP Tips

Avoid general statements and vague terms like ?the best Jerry Tillery Jersey ,? since anyone can make that claim.? Instead, speak directly to your ideal market, and address their wants. Explain what it is that makes you the best or what you do better than others.? And use this USP in all of your marketing materials for greater consistency and overall impact.? Not only does it help your prospect gain a clear view of your company it can help you stay focused when making key decisions.

The Difference between Features and Benefits

A feature is something the product or service has.? The benefit is the emotional statement to show prospects what they will get and how they will feel as a result of using your productservice.


Example of feature statement: Health Food products made with all natural ingredients.


Example of benefit statement: Natural health that keeps you fit and


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